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Research as Advertisements

My research findings towards perfumery have so far proved to be of great value – as a novice to perfumery, it has been fascinating learning the physical properties of perfume, the tension between scent and trying to read scent, understanding how smell works in relation to how we connect with the world and the different ways perfume is considered. Indeed, my findings can be directly and successfully applied to my work – allowing me to make informed decisions towards how to create perfume and how to use perfume to successfully accommodate my concepts. However, as the end result of my work intends to be that of creative practice, I have thought it both appropriate and valuable to find visual outputs for my research.

And so, I have began exploiting the nature of the advertisement to the point where is is able to become a visual representation of research, to the point where research is able to be displayed in a way which is applicable to an audience, allowing them to assess the end product in relation to the research:

Why? Well, if I’m going to create what is essentially a perfume shop, then I want it to retain a shop’s inherent consumerist statements whilst attempting to almost subvert the notion of the advert – essentially, it will speculate what an advert will look like when it’s not trying to sell anything. Indeed, what it is doing instead is acting as an appendage to the shop environment whilst finding a practical way to display research findings. Also, it’s nice to see an advert for perfume that is actually quite literal, and not the usual idle lifestyle metaphors, don’t you think?!

I would hope that these ‘adverts’ would inform an audiences understanding of the perfumes I will create, as well as bolster the underlining concept – that of finding non-visual ways of completing incomplete visual ideas.


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