Earlier this month I exhibited at Platforms Project, Athens as part of a group exhibition that looked at the contemplation of our solar system. I, alongside artists Sharon Mossbeck and Alison Whitmore, took 3 planets and interpreted them through our own modes of enquiry with reference to Ancient Greece.
Sharon’s work comprised painting and cross-stitch, Alison’s comprised sculptural and works and I presented 3 perfumes, each representing the Greek gods of Zeus, Kronos and Ouranos.
Platforms Project – which is an art fair – was well attended. It reached 16,000 people and our exhibition was well received. I even managed to sell a thing or two, which is great. There are, however, a few caveats with regard to my own work that should be addressed if I am to learn anything and develop from the experience. You see, after much consideration of how to translate three Greek Gods into a scented experience, I decided ultimately to play it straight – simply designing 3 perfumes that acted as portraits of each God. I assumed that this would result in a clear connection between object and concept and would transcend language barriers.
Ironically, by playing it so straight I exposed just how obtuse the notion of a perfume portrait actually is. While the audience did seem to rather like the scents and visual embellishment on display at a base level, the link between the perfumes and the Greek Gods wasn’t as clear as I thought it would be. It required further explanation, which wasn’t always easy to do due to a combination of a complex concept and the language barrier. (although this is partly my fault – I really ought to learn Greek if I’m going there every year.)
Interestingly, a volunteer who also helped out with Platforms Project last year said that she remembered the scented experience I designed last year and that, while she liked what I did this year, she loved what I did last year, which was essentially a narrative based on the notion of The Grand Tour, which incorporated scent:
So perhaps scented sculptural work designed to tell a story, rather than a straight perfume portrait, would actually be more successful in engaging a wider audience? Or maybe the Greek Gods and the complexities of their narratives would benefit from a different approach to a straight perfume portrait? Perhaps a more careful consideration of why I’m choosing specific scented designs is required, based on the concepts I’m trying to reveal.
Either way, it was once again a pleasure to exhibit at Platforms Project and naturally it was another great chance to visit a beautiful city. But maybe next time I’ll leave the perfume at home.